Ecommerce web-design for Happy Mammoth

How I re-worked UI/UX design of ecommerce website of Health Food Store and improved customer experience through great design solutions.

Customer:
HappyMammoth is a Health Food Store which sells natural diary friendly products.

My Role:
UI/UX Audit, Design Consulting, Web-Design Services
I made this project in cooperation with DigitalWheat (https://digitalwheat.com/) - eCommerce Web-Development Agency.

Challenge:
Perform UI/UX audit of current website design, create new design with better customer experience. Increase conversion rate through better design solutions.

Solution:
After making a research, and making several iterations of design variants, I created a new color scheme which better reflects the brand’s mission. New color scheme is made in neat, friendly colors which are associated with health, happiness, ecology and nature.

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