THE LOOP documentary landing page

InVision created a documentary on the design thinking approach that led to IBM's design transformation.

Once it was ready to launch, I wrote and helped design the landing page for the trailer.

As far as I know, this was InVision's first time using a single input field (email) instead of a full information capture form. It was embedded in the trailer window after clicking the Play button.

If you ask me, that's a pretty user-friendly way of handling gated content.

Designer: Connor Murphy
Documentary producer // launch strategy: Claire Karjalainen