Visual Design Projects - Internal Marketing

Expanding the self-promotional materials the Jensen Group was sending out to potential clients within the sports industry, this package was created as part of that arsenal. It included overarching concept messaging, a unique approach to print and presentation (letter press printing was used for all type and illustration and each package was produced by hand) and a presentation that would distinguish ourselves from other, more generic, pitches a potential client may see. We wanted to show that our design group knew the field, the differing target markets sports companies were focused on, and the ability we had to set them apart from other companies within their industry.