Rocksylvania — Brand development

Rocksylvania is a brand linked to an charity helping kids practice sport and enjoy the outdoors on the eats coast.
The process in this project was to develop a strong brand identity that reflected the gnarly side of the PA trails but still have some strong vintage vibe.
The pro bono client required an icon referencing the rock hand gesture.
The rest of the visual identity was inspired of Aaron Draplin's bold lines that translates well on apparel and running bibs.