Visual Design Projects - Direct Mail

The marketing firm wanted to go after more radio and television stations to grow their client base. We created a branded marketing package that the sales force could use in their presentations to potential clients. These pieces were multi-fold, direct mailers that would be sent out to the stations prior to direct contact from the sales force. The focus was to inform businesses about our use of segmentation, profiling and database marketing success we fostered in conjunction with direct mail. I created the illustrations and imagery for each piece as well as the overall design and production.