Quote - Dieter Rams

Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

According to Dieter Rams, good design: 1. Is innovative 2. Makes a product useful 3. Is aesthetic 4. Makes a product understandable 5. Is unobtrusive 6. Is honest 7. Is long-lasting 8. Is thorough down to the last detail 9. Is environmentally friendly 10. Involves as little design as possible