Pathway - Rapid Clinical Guidance

Last week I completed a micro branding project for Pathway. Pathway is a medical decision support app that helps you improve patient outcomes, stay in the know, reduce error and save valuable time.

Due to the shorter timeframe on this one (5 days), we treated it as a sprint. Design decisions were kept quick and ruthless, with no room for preciousness. Our aim was to create a strong visual base in which we could revisit as the company grows

The pathway icon overlays two diagonal dotted lines to house a small medical cross. We chose a characterful serif to give the logo more uniqueness.

See attached for visual fodder ⤵️