Selling Myself
I recently left a startup to freelance full-time, and had a number of people ask to pass out business cards for me. Instead of just sending them some cards, I wanted to put together a tongue-in-cheek 'promotional kit', so as to encourage them to actually refer me.
There are more shots of this here: http://www.behance.net/gallery/Promotional-Development-Kit/5435043
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