Clothing Logo - Custom-Tailoring Brand

Saien provides custom-tailoring services for men.

They wanted an identity that could convey a masculine, authoritative, minimal, luxurious, and modern feel.

In order to fulfill all those requirements, I chose a typeface that has pointed edges, made it all caps, and tighten the tracking a bit (to show that they have a quick turn-around time).

To give it a sense of custom-tailoring, I've treated "A" in a way that its crossbar is replaced by the dot of "I" (acting as a button in this case).

Tools: Illustrator