Baby Diapers Packaging

I was assigned to create more baby-focused packaging and created this simple, but fun design for baby diapers in three varieties. I created a brand that felt both classically familiar and modern.

Diapers are a basic necessity for any parent or guardian regardless of background. They're something people need to grab quickly and without much confusion, so I created a design with clarity and accessibility in mind.

I choose to make the recognizable image of a diaper the center of the design and created a minimalist drawing that served to simplify that image to its most basic form. I also choose to repeat that image in a more subtle along each side so that if the boxes were placed side by side on the shelf, the image would continue in a clear easy-to-see pattern.

I used a simple color palette for recognizability as well as easier printing, as diapers are often sold in large bulk boxes. Inspired by the tampon and menstrual pad companies, I used colors to differentiate sizes for consumer ease and clarity.