Baby Food Packaging

I designed baby food labels for the fabricated brand, "first smiles" with the goal of creating labels that were cute, friendly, gender-neutral as well as modern, minimalist and simple to understand.

I decided to make the labels clear to best show the baby food inside. The section of food inside the spoon and the name of the flavor are also both clear to let the baby food show through in a fun and informative way.

I also wanted to showcase cute diverse babies on every label, with a different baby for each flavor. In addition to being important and relatable to diverse potential consumers, it allows for more eye-catching variety on the shelf that still keeps cohesive branding.