Baby Bath Products Logo & Packaging

I designed packaging and a logo for a collection of baby bath products for a fictional company. I choose "Little Duckies" as a brand name and created the logo of a rubber duck to invoke happy feelings of baby bathtime. From here I built outward towards a water aesthetic, complete with waves and water droplets to further emphasize the product.

I focused on creating a fun, friendly design in line with a clean, modern minimalist aesthetic that would appeal to young parents on the shelf. I studied leading baby bath products and trendsetters for inspiration on colors, bottle shapes and a blend of traditional and modern design elements.

I also created an baby sunscreen lotion design that was both distinct from the bathtime products while still fitting with the larger line of baby products. I choose colors invoking beachy themes, the sun and water to emphasize the product's use in an appealing way.

Visit my portfolio for more details on the process!