Croma - Website Redesign Concept
Croma is a retail chain for consumer electronics and durables with 97 outlets across India.
Croma, e-Commerce website lets users purchase any electronic appliance and get delivered to home. As one of the largest electronic product retailer, Croma is the go-to purchasing paradise for thousands of people across India.
However, When it comes to its visual identity, it doesn't hit the mark, it doesn't go with the current design trends and doesn't align with the latest technology guidelines. I re-imagined Croma's interface to solve the most significant issue I find. My design solution is based on my preferences and assumptions rather than user research. I tried to design interface with the help if provided wireframe.
I have designed three primary screens Home Page, Cart and Category.