Taproot Logo

Taproot (www.taprootplaces.com) is a Georgia-based, women-led organization that is committed to forging new, equitable approaches to building communities and economies through the cultivation of leadership and sustainable food systems that are rooted in community, culture and resilience.

In close collaboration with the organization's founders (Sagdrina Jalal + Susan Pavlin), I designed a comprehensive and easily-implemented visual identity system including typography selections, a fresh color palette, and a brand-new logo and website to carry forth Taproot's exceptionally impressive mission.