Selected Leaf Logo Design

ABOUT THE CLIENT
Select Leaf was founded on the firm belief that CBD is the future of natural health. After 2 years of research and using the product among family and close friends they came to me to create a unique brand of products focused on the healing effect of CBD in the human body. Selected Leaf prides itself by producing the highest quality, pharmacist formulated CBD products on the market. Selected Leaf uses local Colorado organic farmers that only use extraction methods that preserve the plant's natural properties.

CHALLENGE
Selected Leaf wanted to create a brand that challenged the status quo of the cannabis industry. A brand that delivers the best natural way to take care of your body. Their mission is to help get CBD products out of the smoke shops and into the Yoga studio, Spas and grocery stores.

SOLUTION
The process began with conducting research, and crafting the brand strategy, positioning statement, and user profiles. From that, I created a new logo that is both distinctive and memorable, an energetic and approachable colour palette, a bold and flexible brand font, streamlined package designs and a modern website.

OUTCOME
Selected Leaf now has a well-strategized brand that has brought real results. This led to growth in customers and sales and it brought in a new market of customers.

To see the whole project click the link below:
https://kaejonmisuraca.com/selected-leaf