Hedy Schleifer Logo

Very excited to announce the launch of a new brand identity and website at www.hedyschleifer.com. Psychotherapist Hedy Schleifer is an internationally renowned relationship builder and motivational speaker who guides, counsels and teaches couples, partners, business associates, therapists and families about relational maturity. With the retirement of her husband Yumi, Hedy was ready to enter a new chapter. Sue Kramer @connectingdotsguru and Jeff Yas @yas.graphics came together to design a brand identity system which directly expressed the ethos behind Hedy’s relationship work: The idea that we each must cross the bridge to see things from someone else’s perspective; Recognizing that the space between us is sacred and that is where our love and work happen. Hedy needed a logo that communicated these vital concepts immediately. After careful research, Sue dug up an early 20th century ink drawing which really related to what we wanted to say. Jeff ran to the computer to start creating a digital version of the drawing. They tweaked the shapes to make the image their own, built a color palette based on Hedy’s style, tested fonts (Didot & Expo) and arrived at a unique new trademark for a remarkable woman. The website was coded by the endlessly talented @akobrinsky. The UI followed in the same style as the logo, with the addition of a fresh geometric background used for wallpaper and service icons. Thanks to Positive Internet and @yasminjade92 for their technical and hosting support. Opening film directed by @suekramernyc and produced by the amazing @cogliantry.