What Cheer Farm

What Cheer of Olneyville, RI approached me in early 2019 to help create a logo and brand strategy for their indoor, organic, vertical farm.

After an initial competitive analysis, we settled on embracing our differences. Organic isn't special. It's just how food should be made. A farm in an urban food desert? That's special.

We took inspiration from hand painted business signs that could be seen decorating the derelict buildings in the area.