Visionary Travel Brand Mark

Visionary Travel is a full service travel agency. The traditional serif embodies the sophistication and classic elements of the brand, which balances well with the modern edges and curves of the typeface. Those modern details represent the refined elegance of the brand as well as the experience they offer. The logotype was modified to incorporate a custom star/diamond element, which finishes the “V” shape. This represents the quality of the service and sets the tone for the elite client experience. The color palette was carefully selected to represent sophistication, thoughtfulness, and refined luxury.