EVRYMAN Homepage Redesign

A few weeks ago we were introduced to the amazing crew over at https://evryman.com. They were looking for a significant revamp of their website's homepage ahead of their latest feature in GQ magazine. 👀
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With a big assist from their internal team we were able to...
✅ Revamp the UX layout using our 7-part "secret formula" for homepage layouts that convert (haha, actually it's not-so-secret... grab it here ).
✅ Rewrite the homepage copy in a condensed "Hero's Journey" format that puts their user at the center of the brand narrative.
✅ Create a totally new opt-in bonus.
✅ Apply a brand new visual design that enriches the brand experience.
All in about two weeks. Few! 🔥 🔥 Let us know what you think!
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Be sure to check the "before" version too.
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Credit to @Arifur Rahman Tushar for the UI design.