NBA Finals Concept Redesign
In 2018, the NBA decided to move away from the iconic script logo they’ve used for The Finals since the 80’s and replaced it with a bland (imo), advertiser-friendly design. So it was the perfect opportunity for me fix some of the inconsistencies I saw in the old logo, but keep what I think gave it its charm (oversized F, the swash on the s, the star, etc.).
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