Brand Illustration Style for Folk App

I've been working with the awesome team at eFounders to help build an illustration style for Folk. - 🔥If you happen to be specialising in brand illustrations, I'd be happy to learn more about your process! Feel free to share what's the first thing you pick up once you have the brief and the mood board for a project. - And here are some details on how we organised the project:

✏️Folk is all about connecting people so we chose to kick off with defining the character design. You can see the two initial variations that we later on blended to achieve the final style.

✏️Some sketches and final previews are here for you as well. I'll be sharing more in the upcoming days.

🍒The cherry on top was adding some subtle animations to the final illustrations. Go check them out live. ✌️