Quote - Massimo Vignelli

Good design is like a well-written book or speech.

All of the words have been carefully chosen to guide the reader or listener through a series of ideas that communicate an overall message.

If we consider what messages we want to communicate, choose our design “words” carefully, and get feedback about what we communicated from others, we can all create great designs.

Good design creates a connection with your customers.

When you create a visually impactful, memorable and emotional connection with your branding design, you are showing your consumers who you are as a company.

What is good design for you?