LuvMyPet.com (Vetco Subsidiary) Service Brochure

Problem: Create a flyer template on a small budget that would emotionally engage with price conscious pet parents and have the ability to be customized by each store manager. The final product would then be printed on an as needed basis.

Content requirements includes: services offerings, package prices, benefits to the customer as well as retail medication offers.

Solution: The challenge was to create a design that would be easy to read and allow for variable data printing. This would give store managers the power to order flyers directly from the printer on an "as needed" basis. The store name, address, day of the week, dates and times are the variable data pieces that change from flyer to flyer. All other elements stay the same.

Responsibilities: layout design and print sourcing.

Photo credits: Shutterstock and Dreamstime stock photos and illustrations.