Toast Sail Boat

Toast was taking its employees on a boat around Boston and wanted to order T-shirts with a custom design. They wanted the Toast logo to be incorporated onto something nautical. 

I thought it would be fun to make a boat and boast the Toast logo on the sail. I used their orange Pantone color and emphasized it by making the boat and the mast the same color. Then I created waves and cut out the shape of the waves in the boat, as well as, puff out the main sail to evoke a sense of movement.