Animal Emergency Services (AES)

Problem: Animal Emergency Services moved into a new location that required new branding to project a professional appearance and set them apart from their competitors.

Solution: I designed a minimalistic system that utilizes symbols and bright colors that convey a companion animal emergency practice that has empathy for the pet as well as the pet parent. I partnered these icons with a rounded font order to convey an approachable brand to pet parents. The visual brand's chosen colors were transferred to the business cards with blue representing administration, green for surgical care and yellow for the emergency specialists.

Responsible for: layout design, branding and illustration.

Photo credit: Julie Austin Photography and AES respectively ©2019.