Primary Promises: Access, Equity & Quality

Introduction
Champions of Global Reproductive Rights—who also go by the acronym PAI—advocates policies that put women in charge of their reproductive health. They work with policymakers in Washington and a network of partners in developing countries to remove roadblocks between women and the services and supplies they need. For over 50 years, PAI has helped women succeed by upholding their basic rights.

The Ask
PAI was referred to Weight Creative as specialists to help with publication layout, refine and design documents and marketing materials as required. After some time of producing quality print deliverables for PAI, tasks were increased to include the development of digital assets and micro-sites for ongoing outreach campaigns. Of note within these campaigns was the need for the creation of a digital ‘hub’ for documents and information to easily be archived, tagged, sorted and disseminated.

The Solution
The first priority was to become experts with the PAI brand, by working on nuanced collateral and highly targeted projects. After only a brief period of time, Weight Creative became intimately familiar with PAI’s core audiences and how to best engage them, including cultural considerations and specific technical challenges like using the web to reach demographics in areas with poor or slow connectivity within the developing world. Weight Creative then developed the ‘GFF Hub’; an online document repository for PAI that allows content to be uploaded into a lightweight website for dissemination into a culturally diverse area.