Cook Ross

Introduction
Cook Ross provides powerful solutions to organizations around the world in the areas of diversity, inclusion, cultural competency, leadership development, and organizational change management. They are a certified women-owned consulting firm committed to creating organizations in which all people communicate effectively, recognize their value, develop as leaders, and contribute powerfully to their organizations.

The Ask
Cook Ross tasked Weight Creative with producing a large variety of educational materials and infographics throughout the year. Seeking a unified, clean design approach, Weight Creative conceptualized and created a look that allows for greater reader retention across both print and digital media.

The Solution
Weight Creative expanded on Cook Ross’s existing brand by taking an outdated logo and adding modern, friendly and bold design elements. We revamped their collateral by designing a set of custom icons, unique PowerPoint presentation decks with custom graphics, a series of infographic posters, brochures, and activity cards. We worked closely with the Cook Ross team to ensure that all collateral produced was consistent and cohesive.