Iwatt Website

iWatt is a mobile app where users transform their physical activity into energy currency. Users gain and monitor their IWT balance, which can be redeemed for various benefits.
The full case study is available:
https://iwatt.qusion.com

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Following our initial client kickoff meeting and an extensive research phase, we combined the information to create a list of key points to keep in mind during the app design. We defined the target audience, user persona, and key project features to satisfy product objectives.