Introducing Lyft Pink

The project that our team has been working diligently on over the past few months launched today! It’s our new membership program called Lyft Pink. I had the opportunity to work on the identity and visual language.

I’m very thankful to have had the chance to work on this project and to be surrounded by so many other talented folks that made this all happen. Many months of hard work and long hours went into the launch of this and it’s just the beginning.

Get early access to Lyft Pink (https://lft.to/36d8uuY) and you’ll save 15% off all car rides, enjoy priority airport pickups, relaxed cancel fees, surprise offers, and more.

Learn more:
Introducing Lyft Pink: A Membership That Unlocks More