LLBean: Thank You Email Concept

Problem: Second in a series of three emails to show a system concept for email marketing that takes into consideration: consistency with elements from the previous email, call-to-action copy, customer interaction and UX best practices. This "Thank You" email serves two purposes: one, continue the relationship with the customer and two, to encourage the receiver to make a purchase.

Solution: Created a responsive layout that is usable on phone, tablet, laptop and desktop. The design is uncluttered and has lots of white space for legibility, uses an inverted triangle to draw the eye to the purchase recommendations and built on a grid system for modularity. This modularity is part of a template system that can be utilized for any L.L.Bean email. Any interaction activity is clearly labeled through button shape and color indicators. Personalized recommendations through product images and past customer reviews have shown through research to increase reader engagement. Lastly, the hierarchy through type and color allows the reader to skim the information easily with a color indicator that links back to the website to learn more about the product.

Responsible for: layout, photo sourcing and interaction design.

Photo credits: L.L.Bean ©2019.