Exploratory Art Direction

Created for Georgia Tech as an exploratory art direction to be tested in focus groups of potential undergraduate students (high school students). This is one of three directions to be tested – other two include another designer's vision as well as direction currently in use. Results have yet to be determined.

With this I was trying to step outside my personal comfort zone and produce something that is somewhat of a departure from what is often seen in higher ed. While it may be jarring to some, focus groups of the target audience are the perfect place to get unbiased and raw feedback.