Early stage Investment Platform

User onboarding and Landing page screen for an investment based platform.

Challenges

1. To increase sign-ups by convincing early adopters that the platform adds value to their investment efforts.
2. To make the entire product experience seamless
3. To reduce the cognitive load on the end-user to foster better product retention

Solutions

1. Touched upon all the possible concerns a user can have during the on-boarding itself
2. Adding emphasis to the product functionality to reduce the fear of uncertainty
3. Keeping the visual style unique from the competitors to reduce "another copycat" syndrome
4. Making the whole experience more human-centered by adding enough visual illustrations and -keeping the content conversational ( read not robotic)

Let us know what you think.