Identity Design for Power Relief Massage

Here is the Logo and Symbol for a local business where I live. We kicked off the project with a discovery session, The Who What and Why. (Including ideal customer profiling which is always interesting).

Creative direction was next through the use of Stylescape.

Identity Design / Sketch phase next with the color palette discussed and viewed with the new identity mark.

Part of the exploration we did was the study of the human muscle structure and how to incorporate this into the concept of power and extreme sports.

I’ve seen a lot carousels being posted especially being a member of the Futur Pro group. I decided to try and implement this with this project showing the basic process and ending off with a few mock ups.

A big thanks to https://lnkd.in/gv6xjND for his tutorial to design these in Ai as well as the assets he has provided!

The photo in the carousel is courtesy of the owner’s husband @dread_eye (Instagram) If you are into extreme sports this account is for you!