Monograms

If it isn't obvious enough, I love working on letterform-type logos, particularly monograms! I enjoy the challenge of fusing letters together, much like playing with Lego bricks and coming up with fresh and creative combinations. A letterform mark, whether it's a single letter or a combination of brand initials, serves as a mnemonic device that can help your audience to easily recall the name of your brand. In fact, some of the most enduring and recognizable logos like Volkswagen, IBM and Chanel fall in this category of brandmarks.