FaSolKa Branding

"FaSolKa" is a music school for toddlers, where they learn different instruments and sounds playing funny games with their parents and other children.
This project is a rebranding. Goal was to emphasize simplicity, innocence, a collaboration between children and parents. That mistakes leads to learning, but they are not bad. The idea of learning by playing.

I found inspiration for the visual part observing what sounds make my daughter pay attention to. Those are birds and their singing. And in her awkward but so sincere attempts to help me. Typography, illustration and art direction work to tie ideas together.

Idea and design- Daria Nikitina
Intern- Popova Yelizaveta 2 (y.o.)