ChiChi Cosmetics

We had the pleasure of working with an Australian Cosmetics company. Chi-Chi have such a vast range of colours per product that is was a necessity to consider implementing a colour picking system. We formed an understanding of how each product type varied in style and colour in order to simulate multiple ways to chose and select colours.

We mapped out the best ways in which to showcase colours per product to make the user’s buying decision as informed and easy as possible in a complimentary modern site-environment. Due to the varying colour picking options we needed to account for the smaller screens on mobile devices.

Our goal was to replicate an in-store experience, online. Meaning images highlighting textures and colour notes were essential to the mix.