Ritani.com

Here's the homepage to provide context for the filters I shared out yesterday.

Ritani wanted to make it easier to shop for engagement rings (and jewelry). The site ended up utilizing detailed photos and video of every diamond they have in their inventory. There are extensive filtering options as well as education (read: learn about what you are purchasing at your own speed) features throughout the site.

Everything was designed with responsive web practices in mind. Check out the full size for details.

I was fortunate to work with the talented team at both Fell Swoop and Hornall Anderson on this project. Some of the design has evolved over time as it has been handed off… check out the results now that the project is live.