Jerry Garcia Website

Launch video: vimeo.com/93328240

The Project: The newly redesigned JerryGarcia.com gathers the complete collection of Jerry’s history in one place. Fans are able to search shows by any criteria, experience his story in an immersive way, go on tour like never before, and see all of the photos, videos, tickets, posters, and artwork stored in The Vault—some never before seen by fans. There is also the Parking Lot —a one-of-a-kind social experience where users have the opportunity reconnect with old friends, discover new ones, view their show stats and compare with friends, and collect their favorite pieces from Jerry’s life in a space all their own.

The Results: An exclusive launch story by Rolling Stone and a 900% increase in site traffic.

CommArts: Webpick of the Week
WebAwards: Best Music Website
Awwwards: Honorable Mention, Best Website
The FWA: Public Shortlist
Webby Awards: Music Website Nominee
Communicator Awards: Gold Winner, Music Websites
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My role as art director on this project included the design of the Jerry Garcia logo, iconography design, page design, infographic design, hand-lettering, typography, interactive strategy, research, launch ideation and execution.
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This was a collaborative effort from a small team at Critical Mass.