Appleton Estate
This was a hypothetical brief in which I had to choose a brand to redesign. I chose Appleton Estate Rum and rebranded it to boost its relevance alongside new rums emerging into the market and to engage a newer, younger audience.
This was a hypothetical brief in which I had to choose a brand to redesign. I chose Appleton Estate Rum and rebranded it to boost its relevance alongside new rums emerging into the market and to engage a newer, younger audience.