Spotify 2018 Wrapped

Hundreds of millions of music fans listen to Spotify, but no two fans listened exactly the same. So we decided to give each user and artist a unique experience of their year in music by using live image color analyzation and a big set of type animations in flexible layouts. Over 35M fans and 400k artists visited the site during the campaign.

Thankful and proud to work with a team that allows you to follow through with something new and challenging in design and technology.

This site was a collaboration between Spotify and Active Theory.

Design case study here:
https://www.behance.net/gallery/75636503/Spotify-2018-Wrapped