Playfitt mascot

This mascot has been created for Playfitt, a wellness app that helps motivate people to be more active in their daily lives. Their core concept is the bite-size fitness, which means being active in small, easy quantities instead of with long and hard workouts.

I represented that concept with a mascot who eats dots that give him energy. He feels energized while eating the small portions but suddenly he falls ill as he eats a portion that is too big for him.