Yamarin Cross models page

Over its 40-year journey, the brand Yamarin has become one of the best-known boat brands in the Nordic with more than 70 000 Yamarin boats currently cruising the seas. Owned by Yamaha Motors, Yamarin prides themselves in the uncompromising quality of their boats and their deep understanding of customer needs.

In 2018 Yamarin was undergoing a major brand renewal. The existing Yamarin brand, which carried both Yamarin glass fiber boats and Yamarin Cross aluminum boats under its name, would be split into two distinctive brands. The glass fiber boat range would carry the legacy of the Yamarin name, while the aluminum boat range would be distinguished under a new brand name - Cross. Our client came to us with the need to distinguish the two new brands in the digital space and create a new website for each to aid sales.

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What we did:
UX design
UI design
Website development
Drupal Back End
React/Redux
JavaScript
HTML5
CSS3 Front End
DevOps
Continuous development and maintenance

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Visit their site:
https://cross.boats/en

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Check out our case study:
https://www.sangre.fi/work/yamarin-cross-implementing-brand-renewal-into-digital-space