MACK
MACK is a fictional extreme sports brand created during one of the recent Logo Therapy sessions hosted by The Futur. During these livestreams a pair of logo designers hand pick a logo submitted by The Futurs followers and recreate the logo in their own way. For this episode I picked the logo of "Desert Surf" after some initial sketching I decided to rename the brand to Mack as it would allow for more design possibilities and also enable the fictional brand to potentially grow further in the future within being limited to just the water and desert sports.