Benton Sans Bold

Giving Blueday is an initiative of the University of Michigan to raise money for research and various educational and community programs. As part of the promotion leading up to Giving Blueday, we were asked to create an animated version of Benton Sans Bold in the same spirit as our previous project Mobilo Bold. This meant teaming up again with some good friends from the motion design community.

Each glyph in this animated typeface has 2 versions, to avoid too much repetition when used in words. This resulted in a collection of 96 glyphs. Each of these glyphs were assigned 1 of 10 themes to connect it to Giving Blueday. Our collaborating artists had complete creative freedom to interpret these themes and work within their personal style. The only limitations for the project to stay coherent were the universities brand colors, a duration of 30 frames (1 second) and a set canvas size.

See the full project with all 96 glyphs at:
https://www.behance.net/gallery/86923113/University-of-Michigan-Benton-Sans-Bold-Animated

Type Design by Cyrus Highsmith
Animation by Illo, Rocket Panda, Brent Clouse, Jonas Mosesson, Joe Le Huquet, Romain Loubersaines, Oliver Sin, Louis Wes, Manu Correa Soto, Kingdom of Something, Sara Bennett