Virtual Cards
Sadly these also never got passed the POC stage but we had a great time vectorizing the card set in order to boost product recognition.
The real challenge came when having to define a style for some of the effects that matched the existing illustrative watercolor style used through the brand!
We feel were happy with the outcome that was achieved by combining a high fidelity watercolor wash some multiply jiggery-pokery and a few blur effect finished with a light touch sheen for the frozen effect.
I'd love to know what you guys think! or what you may have done differently? do you think it works?
Let me know!
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