World Sufi Forum | Branding

Sharing one of the archive work I did way back in the industry.
.
World Sufi Forum was positioned as the single most important voice for international and national scholars who study and preach the teachings of Sufi Saints and the comprising lessons of nonviolence, peace and love as a means of personal and collective social advancement.
.
The symbol was conceptualised and named Flower of Life. The three most prominent, powerful and striking elements of Sufi symbology were then converged. The Eight Point Star was superimposed on a base of the sacred Lotus Flower, with Sufi Whirling outlined in the centre. Eventually, a cleaner version emerged; the final logo mnemonic was a bold visual of Islamic art. A thick, white motif was used to balance the overall look.
.
Agency : BOD, New Delhi, India
Client : AIUMB, Delhi
.
For more details, checkout the Behance link
-
https://www.behance.net/gallery/43499913/World-Sufi-Forum-Branding