Inspire Identity System

Inspire strives to make every home a smart home, powered by clean energy. Our groundbreaking smart home subscription seamlessly combines personalized clean energy plans with best-in-class smart devices.

With the company quickly evolving, its identity also needed a refresh. Our internal design studio released Inspire’s identity system 2.0 to maintain uniqueness for market differentiation and to build consistency. Our new mesh gradient is now our leading, recognizable element—used heavily for awareness and acquisition at the start of the customer journey. Our new font, Aeonik, is futurist and utilitarian. The Inspire pink is now a deeper, more sophisticated hue that better supports the type of company Inspire is becoming.

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The Inspire Design Studio is an inclusive, collaborative team of multidisciplinary designers, creative problem solvers and content creators.