Brand New

Hi Dribbble Community! I’m Haley, Brand Strategist at Focus Lab.

Our Brand Strategy process is constantly evolving and improving, but right now it looks a lot like this:

1. Researching and evaluating our client’s current brand in order to confirm our understanding of where they’re at and where they want to go
2. Thinking deeply about our client’s audience or end-user and their pain points, behaviors, needs, and how we can create a way for opportunities in best reaching them
3. Paying attention to what’s happening in the landscape, identifying the status quo of their competitors, and unearthing ways to elevate or set our client apart from the crowd

Our strategy work lays a solid foundation that creates intentional direction to guide a brand’s identity.

What makes the difference for us is having our clients join in on the process, collaborating with our team and contributing their expertise. I personally walk away from each brand project amped by all of the passion and wit they bring to the table.

For me, it’s about solving problems and revealing the human side of business in a way that feels connected and approachable. Brand Strategy is my ideal mix of critical thinking and creative exploration. It encourages both my love of questions and my genuine interest in people.

It’s been a killer first few months, and I’m very happy to be here. Onward!

All good things,
h