Firebird Summit Identity

Alora Chistiakoff believes that sometimes the best way to make meaningful change is to burn it all down and rise up anew. As a coach, Alora specializes in radical reinvention – and she knows a thing or two about it. She went from a size 22 to a size 6. Moved from the west coast to the east. Made it in corporate business world and left it all behind. As a former COO and serial entrepreneur, she spent 25 years helping companies succeed, until she realized helping individuals was her greatest strength.

After Alora made the decision to take her business in a new direction, she asked DesignGood to help. She already had a name, but she wanted a fresh, bold logo, website and copy to match her character and capture her approach to coaching. Alora uses strengths-based tools to help her clients identify their superpowers. She let us put our own superpowers to work in reinventing Firebird Summit.