Frolo

Building an online community for single parents.

The goal was to curate a connected, empowered and enjoyable experience for single parent everywhere through a community-building app.

To achieve this, we used a dating app model but modified it so the focus was on friendship building. App users - called frolos - can connect with one another based on a range of criteria such as age, location, their interests and their children's interests. Less than 2 weeks after launch, Frolo had over 2,500 users and was featured in the App Store under ‘New Apps We Love’.